Can a color be trademarked?

Can Tiffany trademark its blue color or Louboutin its red? What legal protections do brands have over their unique colors?  Fashion law professor Barbara Kolsun explains the rules around trademarking a color and provides interesting industry examples, including the famous lawsuit between Christian Louboutin and Yves Saint Laurent.

 

 Barbara Kolsun is an adjunct professor of fashion law at Cardozo law and the co-director at its FAME Center. She has served as the general counsel to a number of leading fashion houses.